Letterbox marketing puts your brand and your offers in front of more people, but only when it’s done effectively. If a catalogue isn’t appropriate for your company, flyers and other promotional materials can also be effective when you know how to reach the right people at the right time. This includes planned purchases and impulse buys for items of all sizes. More than half of people who read catalogues (6 out of 10) go on to make a purchase as a result, whether that’s in your online store, physical store or checking out through your digital catalogue. This is still significantly longer than the time spent reading emails and other marketing materials.Ĭatalogues have the highest engagement rate, with 71% of people spending 5 to 19 minutes browsing catalogue offers. The Roy Morgan survey found that personalised mail is read for 4 minutes on average, compared to 2 minutes for non-addressed mail. ![]() People are more likely to open unaddressed letters than listen to commercial radio, watch TV or read newspapers and magazines.Įngagement is even higher when your letterbox drop is personalised with a name and address, with 95% of addressed mail being opened. With the average household getting less than two unaddressed items of mail every week, letterbox drops have greater cut-through than a lot of other marketing channels. Unlike other traditional marketing channels that are in decline – such as TV, radio and newspaper and magazine subscriptions – the audience for letterbox delivery has remained stable and even increased slightly over the past five years.Ī Roy Morgan Single Source Survey found that catalogue readership increased from 65.6% in July 2014 to 69.9% in July 2018, making letterbox marketing the single largest channel for mass reach in 2019. This increases to 72% for the main grocery buyer of the homeĦ.8 million Australians make a purchase from a catalogue within 1 week of receipt According to the latest Real Media Collective Report:ĩ3% of Australians visit a store after reading a catalogueĢ in 3 Australians aged 18–49 read a catalogue every month Whether you’re concentrating on local area marketing or a national campaign, letterbox distribution offers more engagement than most other forms of advertising. If you’re thinking about letterbox marketing to promote your latest offers or event, read on to find out how it compares to other local marketing solutions and how to get the most out of your campaigns. Research shows that more people are now exposed to letterbox advertising than other traditional channels, including radio, TV, magazine and newspaper ads. ![]() While digital correspondence such as emails, text messages and social media invites can be ignored or deleted without even being opened, a physical letter, brochure or other marketing material is harder to overlook, especially when it’s personalised. But door-to-door catalogue and flyer distribution are still among the most cost-effective local marketing solutions you can use – especially when they’re integrated with your online advertising. With so much marketing activity now focusing on websites, social media and other online channels, the traditional letterbox drop might feel outdated. Read IVE Distribution’s guide to getting the best results from your letterbox drop. Letterbox marketing can reach more people than many other advertising channels.
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